A term that is frequently used today is SEO. What is SEO? SEO stands for Search Engine Optimisation. In simple language, it is the optimization of a website both on-page and off-page. On-Page Optimisation refers to optimizing different parts of a website that includes researching and selecting the right keywords for our website, including these keywords in title, meta description, header tags, image alt tags and content of our website, and optimizing other parts of our website like website speed, image loading speed etc. Off-page optimization refers to building External links from high authority sites that promote a website’s rank in google search results.