Today, I will discuss Social Media and how to effectively use it to gain traffic to our website. Social Media consists of websites and applications that enable users to create and share content or to participate in social networking. There are many popular social media channels like facebook, twitter, linkedin, Tumblr etc. The main purpose[…]
Today, I will discuss link building techniques in SEO. There are two types of link building techniques used, namely, Black Hat SEO and White Hat SEO. Black Hat SEO means using excessive amounts of keywords in the title tag and meta description, over optimization of website content and building spammy backlinks to the website. Google and[…]
There are various Seo tools for keyword analysis like google keyword planner, semrush etc. to find low and high competition keywords for our website. After selecting the required keywords, these need to be included in the title of our web page and meta description. The Title tag has a length of about 65 characters and meta[…]
A term that is frequently used today is SEO. What is SEO? SEO stands for Search Engine Optimisation. In simple language, it is the optimization of a website both on-page and off-page. On-Page Optimisation refers to optimizing different parts of a website that includes researching and selecting the right keywords for our website, including these[…]
Digital Marketing is the use of digital technologies like computer, mobiles etc. to market our products. Traditional marketing is slowly becoming obsolete and marketing through online media is becoming important. In today’s competitive scenario, it is essential that businesses employ digital marketing techniques besides traditional means of marketing. There are various techniques in Digital Marketing[…]
Search engine optimization is the process of affecting the online visibility of a website. It is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search engine results page (SERP) of a search engine .