The impact of the social media marketing over the public is growing remarkably and is taking over the world by its influence. The social media is not only to increase the reach and awareness or news but also is promoting brands/business to a prominent extent. One single post can lead the user or the audience[…]
Google Ads, Google Marketing Platform, and Google Ad Manager After 18 and 22 years, respectively, the AdWords and DoubleClick brands will soon cease to be. As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are getting new names and reorganizing to better reflect their current capabilities and where the company[…]
Search drove 35% of site visits in 2017 compared to 26% from social. Shareaholic consider the changes to the Facebook news feed algorithims to be a major factor in the shift over the last 12 months.
Today, I will discuss Social Media and how to effectively use it to gain traffic to our website. Social Media consists of websites and applications that enable users to create and share content or to participate in social networking. There are many popular social media channels like facebook, twitter, linkedin, Tumblr etc. The main purpose[…]
Today, I will discuss link building techniques in SEO. There are two types of link building techniques used, namely, Black Hat SEO and White Hat SEO. Black Hat SEO means using excessive amounts of keywords in the title tag and meta description, over optimization of website content and building spammy backlinks to the website. Google and[…]
There are various Seo tools for keyword analysis like google keyword planner, semrush etc. to find low and high competition keywords for our website. After selecting the required keywords, these need to be included in the title of our web page and meta description. The Title tag has a length of about 65 characters and meta[…]
A term that is frequently used today is SEO. What is SEO? SEO stands for Search Engine Optimisation. In simple language, it is the optimization of a website both on-page and off-page. On-Page Optimisation refers to optimizing different parts of a website that includes researching and selecting the right keywords for our website, including these[…]
Digital Marketing is the use of digital technologies like computer, mobiles etc. to market our products. Traditional marketing is slowly becoming obsolete and marketing through online media is becoming important. In today’s competitive scenario, it is essential that businesses employ digital marketing techniques besides traditional means of marketing. There are various techniques in Digital Marketing[…]
Search engine optimization is the process of affecting the online visibility of a website. It is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search engine results page (SERP) of a search engine .