Digital Marketing is the use of digital technologies like computer, mobiles etc. to market our products. Traditional marketing is slowly becoming obsolete and marketing through online media is becoming important. In today’s competitive scenario, it is essential that businesses employ digital marketing techniques besides traditional means of marketing. There are various techniques in Digital Marketing which we can use in digital marketing to flourish our business like Search Engine Optimisation (SEO) which means ranking our website at the top in google search results, Social Media Marketing (SMM) which deals with optimization of social media profiles and engaging users and many more. This is just a brief idea and I will cover it in detail in my next blog.