There are various Seo tools for keyword analysis like google keyword planner, semrush etc. to find low and high competition keywords for our website. After selecting the required keywords, these need to be included in the title of our web page and meta description. The Title tag has a length of about 65 characters and meta description has a length of about 160 characters. The length of title and meta description can be increased, but it will not be visible in google search results. After optimizing our website for required keywords, we do link building to rank on google search results and increase traffic on our website. I will discuss link building and how to get high-quality links in detail in my next article.